The Vernons Girls were originally a choir that were formed as part of the social activities of the Liverpool-based Vernon's football Pools company. The company saw it as a unique form of promotion and initially sponsored the project. At first, the singers were drawn exclusively from the staff of young women who checked the public's pools coupons. In the event, demand for the girls to give public performances grew far beyond expectation. Remarkably, women would seek employment with Vernons simply as a means of breaking into show business.