The forthcoming 2017/18 football season once again sees Cherry Red expanding its football sponsorship deals in the English football leagues. For the ninth year running the record label will sponsor AFC Wimbledon’s stadium, The Cherry Red Records Stadium. The label will now also be sponsoring League Two team Wycombe Wanderers’ shorts and the back of the first team shirts.
Cherry Red has also been a great supporter of Non-League football over the years and is renewing it’s sponsorship of the Combined Counties League and Middlesex County Leagues. The two leagues have a combined total of over 150 clubs playing competitively every Saturday afternoon. They will also sponsor the Football Traveller weekly Non-League listing magazine and the Anagram Records Cup which is for clubs in the South East of England who don’t qualify for the FA Vase.
Said Iain McNay, Chairman of Cherry Red: “Football is, of course, the beautiful game but we find it much more beautiful at the more grass roots level and look to sponsor clubs and leagues further down the Pyramid system.
Both AFC Wimbledon and Wycombe Wanderers are supporters owned clubs and these sponsorship deals really mean something to the clubs. The glitz and celebrity of the Premier League just doesn’t interest us at Cherry Red; who wants to help a club whose players are all multi-millionaires who have no interest in meeting the fans? Not us.
Fan owned clubs and the Non-league is the heart of football and we want to do our bit to help keep it that way.’
Out of the 92 League clubs three out of the top five longest serving managers are with Supporter owned clubs (Exeter, Wycombe Wanderers and AFC Wimbledon) Why? Because the fans are loyal to the club and also to the manager.